Making Elegance Effortless Again
Our Story
Founded in 2016 by Keren and Samuel, Amarcord began with a simple belief: true elegance should endure. Inspired by the heritage of Italian tailoring, the beauty of individual expression through clothing, and a passion for exceptional craftsmanship, what started as a vision has become a destination for gentlemen who value quality, character and exceptional personal service.
Our Story
Founded in 2016 by siblings Keren and Samuel, Amarcord was created from a shared passion for Italian elegance, exceptional craftsmanship and timeless menswear. What began as a vision has grown into a destination for gentlemen who appreciate quality, individuality and personal service.
Made in Sicily with love
Amarcord brings together Italian craftsmanship, Sicilian warmth and personal relationships in Zug. Every garment is created with care, individuality and a deep respect for the heritage our our own industry. Since 2023, Amarcord promises controlled quality by opening up an owned Atelier in the beautiful island of Sicily.
Curated Pieces,
Made in Italy
Amarcord brings together Italian craftsmanship, Sicilian warmth and personal tailoring in Zug. Every garment is created with care, individuality and a deep respect for timeless style.
Our Philosophy
We believe the finest garments do more than dress the body. They shape the way you enter a room, the confidence you carry and the impression you leave behind. Every piece we create is designed to become part of your story, combining timeless Italian craftsmanship with an uncompromising pursuit of excellence.
Our Philosophy
At Amarcord, we believe true style goes beyond clothing. It is an expression of character, confidence and personality. Every garment we offer is carefully selected or crafted to help our clients feel their absolute best, both in appearance and presence.
Our Commitment
Excellence is never accidental. It is the result of countless decisions, meticulous attention to detail and a genuine passion for serving every client. Whether choosing a ready-to-wear piece or commissioning a bespoke garment, our promise remains the same: an experience as enduring as the craftsmanship itself.
Our Commitment
From the first consultation to the final fitting, every detail is guided by dedication, expertise and genuine passion. Whether ready-to-wear or bespoke, our mission remains the same: to provide an exceptional experience and create garments that stand the test of time.